Nacha Unveils New Consumer Awareness Campaign Promoting Direct Payment Benefits

Nacha launched DirectPayment.org, a new consumer-focused awareness campaign to highlight the convenience and safety of using Direct Payment to pay bills. Also known as electronic funds transfer (EFT), bank transfer, eCheck, or autopay, Direct Payment enables consumers to replenish account balances, make donations, and pay tuition, dues, premiums, subscriptions, in addition to mobile/internet/cable and other recurring bills.

According to the Federal Reserve 2024 Findings from the Diary of Consumer Payment Choice, Americans pay an average of six bills each month using Direct Payment, totaling $2,314. Direct Payment is designed to simplify the payment process and provide consumers with:

• Convenience and Efficiency: Streamlining finances by setting up payments once for recurring payments.
• Security: ACH transactions are secure and keep financial information protected.
• Timeliness: Payments are processed on time so late fees, penalties, or interrupted service are avoided.

Read About Real-Life Users of Direct Payment

The campaign includes several real-life subjects who rely on and benefit from Direct Payment. They enjoy the peace of mind that comes with knowing their bills are paid on time.

“Direct Payment gives both the sending and receiving parties – consumers and billers – the confidence that funds will be accurately and securely delivered on time,” said Jane Larimer, Nacha President and CEO. “This campaign shows a variety of ways that Direct Payment is delivering for consumers and businesses.”

Enhancements to the Direct Deposit Campaign

Nacha has added several new subjects and uses for Direct Deposit to DirectDeposit.org in order to continue to educate and inform Americans on the many ways they can make the best use of Direct Deposit and simplify their lives.

Direct Deposit is the convenient and secure way for consumers to have funds added to their bank or credit union accounts. Direct Deposit is the way 92% of American workers receive their payroll, 99% of Social Security recipients and 97% of veterans receive their benefits. Additionally, 91% of Americans due tax refunds are paid through Direct Deposit.

Consumers: Tell Nacha Your Direct Payment or Direct Deposit Story

Nacha invites Americans to tell us their story of how they have benefited from Direct Payment or Direct Deposit by allowing them to take control of their finances, reduce stress, or free up valuable time. Submissions may be featured in a future campaign.

For more information about Nacha’s campaigns, visit:

• Direct Payment: www.DirectPayment.org
• Direct Deposit: www.DirectDeposit.org

About Nacha

Nacha governs the thriving ACH Network, the payment system that drives safe, smart, and fast Direct Deposits and Direct Payments with the capability to reach all U.S. bank and credit union accounts. There were 33.6 billion ACH Network payments made in 2024, valued at $86.2 trillion. Through problem-solving and consensus-building among diverse payment industry stakeholders, Nacha advances innovation and interoperability in the payments system. Nacha develops rules and standards, provides industry solutions, and delivers education, accreditation, and advisory services.

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