Red Light Method expands franchise push as consumers spend more on recovery and longevity

Red Light Method is scaling nationwide as demand grows for longevity, recovery and preventive wellness services. The franchise says its membership model gives consumers access to premium therapies at a lower monthly cost while giving operators a recurring-revenue business in a fast-growing category.

Why it matters: - Consumer spending is shifting toward recovery, healthy aging and biohacking. - Red Light Method is trying to capture that demand with a franchise model built around recurring memberships. - The company is positioning the concept as a lower-cost alternative to stacking multiple wellness memberships and spa visits.

What happened: - Red Light Method announced nationwide franchise expansion on July 28, 2026. - The brand was founded by Allison Beardsley, who also founded Club Pilates. - The franchise combines medical-grade, FDA cleared red light therapy, Power Plate® whole-body vibration training, Pilates reformer exercise and other recovery modalities in one membership experience. - The company has 16 studios open and operating. - More than 70 franchise locations are in development across the United States.

The details: - Allison Beardsley said the company was built to remove barriers that keep people from accessing wellness technologies. - Beardsley said many of these treatments are only available through luxury wellness centers or medical spas. - Beardsley said individual sessions can cost hundreds of dollars. - Beardsley said the membership model lets people use the services several times a week for about $200 per month. - A single red light therapy session can cost $150 to $250 in a medical spa. - Boutique Pilates memberships often run $200 to $300 per month. - Recovery services such as infrared sauna, PEMF, massage, cryotherapy and oxygen therapies can add hundreds or thousands of dollars more to monthly wellness spending. - Red Light Method members can access medical-grade red light therapy, Power Plate® training and Pilates reformer programming. - At select studios, members also can use PEMF, infrared sauna and Exercise With Oxygen Therapy, or EWOT.

Between the lines: - The franchise is targeting two large markets at once: fitness and recovery. - The value proposition is straightforward. One membership replaces several niche wellness purchases. - That could appeal to consumers looking for convenience and lower total spend. - For franchisees, the model leans on recurring revenue and member retention instead of one-time sales. - CEO Eric Tepper said the company believes it is entering the market at the right moment. - Tepper said the brand gives franchise owners a position in a rapidly growing market while making premium technologies available to everyday consumers.

What's next: - Red Light Method plans to keep expanding its franchise footprint nationwide. - The company is offering franchise opportunities throughout the United States. - Continued studio openings will be the key test of whether the membership model scales beyond early adopters.

The bottom line: - Red Light Method is betting that consumers want bundled wellness, lower monthly costs and easier access to recovery tech — and that franchisees want the recurring revenue that comes with it.