ExposeIQ adds jury-selection tools for retail and consumer litigation

ExposeIQ on July 8, 2026, expanded its JuryFit platform to help trial teams in retail and consumer cases assess juror attitudes, experiences and biases more systematically. The update aims to improve voir dire and post-selection strategy in disputes where everyday consumer experiences can strongly shape verdicts.

Why it matters: - Retail and consumer cases often turn on jurors’ personal experiences with products, pricing, service and corporate conduct. - Those experiences can shape credibility assessments and evidence review before a trial even starts. - ExposeIQ says JuryFit is designed to give trial teams a more structured way to manage those risks while preserving attorney judgment.

What happened: - ExposeIQ announced expanded capabilities in its JuryFit platform on July 8, 2026. - The platform is aimed at attorneys handling retail and consumer litigation. - ExposeIQ says the update is meant to help trial teams better understand how consumer experiences and attitudes may influence juror decision-making.

The details: - JuryFit analyzes case theories against multiple juror dimensions, including demographics, life experiences, attitudes, beliefs, political and social values, personality traits, cognitive traits, and implicit and explicit biases. - The platform identifies combinations of those factors that may make certain jurors more or less receptive to a theory of the case. - Licensed professionals review assessments through a human verification process. - ExposeIQ says that review is meant to keep the analysis accurate and tied to the specific facts of the matter. - JuryFit generates targeted voir dire questions from the analysis. - Those questions also go through human verification before use in jury selection. - After a jury is seated, the platform lets attorneys test arguments, themes and witness presentations against a Virtual Mirror Jury™. - ExposeIQ says the simulation is built to reflect the personality profiles and group dynamics of the actual seated jurors. - Outputs from the Virtual Mirror Jury process also undergo human verification. - Joseph Terp, co-founder and CEO of ExposeIQ, said jurors in retail and consumer cases often rely on their own customer experiences when evaluating evidence. - Terp said JuryFit is meant to bring more clarity to jury selection while keeping human oversight in place.

Between the lines: - The product update reflects a broader push to combine litigation analytics with professional review rather than fully automate jury strategy. - The emphasis on human verification suggests ExposeIQ is selling speed and structure without removing final decision-making from trial lawyers. - The focus on consumer-facing disputes signals that the platform is being positioned around cases where juror bias can be especially hard to predict.

What's next: - ExposeIQ says JuryFit will support trial teams in building more consistent jury-selection approaches. - The company says attorneys retain full professional judgment over final decisions. - ExposeIQ, which develops litigation intelligence tools, continues to position its products as support for decision-making across the litigation process.

The bottom line: - ExposeIQ is betting that human-verified jury analytics can help trial teams spot juror risk earlier and make sharper voir dire and trial-strategy choices in retail and consumer cases.